Nidhi- A dear friend of mine visited a 'Pinkberry' store last week and since then she has fell in love with the concept store chain and never stops talking about it ! Never before I've seen a brand other than Apple making such an affinity; Intrigued, I tried scooping out some information about the store and looks like this California based company is a franchise of nicely packaged frozen desserts and oflate has been known for its plushy store interiors & cult following.I learnt that Splendora Blog says that an 8 oz serving of the fat free frozen yogurt at Pinkberry contains only 200 calories (Now I know why girls love it so much :)). An amazing and near-perfect amalgamation of low-fat, low-cal cool dessert in a ultra creative designer environment and fantastic word-of-mouth advertising makes it a very cool and sought after place to visit indeed. Google Alerts tell me that even celebrities such as the Jonas Brothers and Miley Cyrus rave so much about Pinkberry. Oh and yes - when I ask Nidhi what fuels her desire to visit a Pinkberry Store again, she adorns a winsome smile (I know she's visualising her last memorable experience in yoghurt store before framing her answer) and says with conviction:
"Chinmay, Fun lies in leaving people better than you find them and Pinkberry offers exactly this kinda fun !"