Wordnet defines the word "Color" as the appearance of objects (or light sources) described in terms of a person's perception of their hue and lightness (or brightness) and saturation. Speaking of colors - I am sure most of you will agree that Colors have the ability to trigger our emotions, affect the way we think or act and most important of all influence our attitudes & mood. Admit it or not, but all of us (My quick generalisation stems from my own self belief though;)) do respond to colors around us - cars, homes, clothes, iPods, watches, perfume bottles and even the food we eat perhaps that explains why some of us prefer way too colorful surroundings while the rest prefer a sober one. Is this (creating a lasting pleasant experience) the reason that our decisions to wear a specific clothing varies with the person we are going to meet? Or is this why kids' toys are so colorful ? Is this why Companys' Logos have solid colors? Perhaps a rich amalgamation of colors creates a vivid experience. Well, I honestly think it does and upon getting back home here's what I read about colors:
- Yellow - Represents Joy and serves to energise us quickly. [Mango Frooti]
- Orange - Represents Hope and serves to alleviate us. [Orange]
- Pink - Represents Love and we sure know what it does :) [Pinkberry]
- Blue - Represents Truth and serves to inspire and leaves a peaceful feeling.[Blueman Group]
- Red - Represents Fire and serves to inflame our passions. [Product RED]
Before I could congratulate myself for this "Eureka" Moment-a Google Alert conveyed that there are few ultra-smart folks who are already know significance / impact of colors on human psyche and have a look here [Idée Labs Rock!] or here [and so does Engineers at Nissan] to get wowed like me. Till you (or me) keep our hunt for a super cool, novel and breakthrough product idea - keep relishing the different shades of life :D
"What we appreciate begins to appreciate !"