The Yahoo Design Team seems to be working on a plethora of Research Projects and after navigating their site - I can summarize their work as " Cutting Edge Science applied for executing some fresh idea". The one project which intrigued me in particular was their "Burst Visualisation Software" - which represents Yahoo Search Queries density in different geographic locations on the globe against a search term like "Miss Teen USA". Apart from the idea this is what impressed my mind about this project:
- Globe Texture & Appeal (Yahoo rocks in aesthetics..!)
- The algorithm that yields patterns from a seemingly colossal data against a search term - wonder how they do that - get data, do reverse IP Loookup, plot a trend, capture times also since search trends would differ during day / night times for each distinct location...Wow!
- After a while [few spins of the globe :)], one can ascertain what are the popular search keywords and "patterns" like these are what Marketers look forward too - ain't it?
And yes, check out the statement by Aaron Koblin - "I have a feeling there's a lot more to come with this stuff. Hopefully I'll be able to spend some more time on it soon". Now, this is a true passion indeed..Boy, what a nice way to start your day with...!! By the way do have a look at this video.