Saturday, November 03, 2007

Fragments of the Self...!

I often wonder about this whole marketing stuff - after all everyone around seems to be somehow associated with it. Human Nature according to me always seeks to pursue the best. An example is - we hunt for nice deals online (or visit nearest Walmart) while buying normal utility good; however the whole equation simply changes when we are buying say our first Car or Laptop or Phone (I know iPhone is amazing :)) or say a house. Ain't we all are ready to shell out a little extra money to settle in for the best - well thats what human psyche is all about. Some of my learned friends tell me "Dude, thats called Branding in business world" and in order to achieve success, companies today apply lots of efforts towards making the presence of their brand felt in this busy world. Well, I totally agree - if you ask me Why... here are the pointers my mind would look at before giving a nicely composed answer:
  • Attention Spans in the world around us are getting incredibly shorter thanks to ever increasing clutter of products across the globe.
  • Since Information is universally accessible now (Thanks to Google), anyone is capable of achieving breakthroughs provided one is focussed, positive and has a concrete idea to work upon. Which means that even a great product needs an audience...!
  • Our Mind looks for pictures / sensory experiences first than plain facts / figures while looking for information in our Indexed memories. Which means you have to develop a visual aid (Logo) so that people can connect with you instantly. Seth has an interesting post on a logo's worth.
  • We all love Storytelling - my friends who own iPhone/a Macbook speak volumes about the amazing aesthetic experience Apple Products provide; ever wondered anyone who returns from a Disney Park keep sharing the memories of his visit to a Theme Park for weeks. Which means that a product must generate ripples amidst our humdrum existence and should be something which people love talking about.
Well, that should be enough Food for thought for now. Let me try designing a logo / visual repr. for my sketches over this weekend. As Seth says - one should keep trying if one has a dream. And yes, I did try this one out - writing the goals does makes you slip an inch closer to achieving them.

By the way, the best brand till date I feel is of "Bond". All we need to hear is....
"My name is Bond, James Bond....!"


Sandeep said...


Tanya said...

The food for thought again mesmerised me !!Very well written because it roamed through all the gardens of marketing arena conveying the essence of the actual meaning of brand factory attitude!!But then hang on , its not just brading , the fragments of the self do matter and thats what the author thinks in his right way!!

Anonymous said...

very interesting blog..
has all the ingradients for a perfecr dish.
A comprehensive analysis related to consumer behavior & his perception is there for all of us to enjoy the links to writings of great writers .
The blogger has highlighted the issues pertaining to MARKETING of Goods but reality ..he has succeeded in marketing his own ideas in an innovative manner.
He has succeeded in giving a glimpse of frangment of himself..full of colour ,fragrance & variety.
This is a step towards being a brand..without being trapped in a particular type or a brand.
Nice one !

Anonymous said...

it is necesessary not only to understand & meet consumer needs but also educate, enlighten & inspire consumer for a win-win game.
tjhe blog is very relevant in present context.
It is quite nicely packaged too.